Founded in 1980, Michael Sterling is most distinguished for his involvement in and representation of not only the live performing arts in Los Angeles but throughout Southern California. He is also known for maintaining a small, select group of clients at any one time. As a result, he is able to provide clients with the amount of time and energy necessary to meet their needs and expectations.
Contrary to the operation of most other publicists and producers, clients do not have to compete for attention as one among hundreds on a company roster. Whether an account is of considerable size, or "one on the rise," each client is treated with the same hands-on attention and detail in creating stimulating promotions and/or productions which will generate important media publicity and support.
In public relations, is wide-ranging and not only includes Entertainment and Sports but Theatre and Music, Literature, Fashion Beauty; each area blended with innovative ideas, ambitious, strategical planning and aggressive follow-up. Since diplomacy and courtesy are absolute in his communication skills, Sterling is successful in acquiring the most significant and exposure possible. Not only does he have years of experience and solidified relations with top tier media in Los Angeles, but a variety of media in primary and secondary cities across the United States and throughout the world.
Sterling Publicity and Production has also become a vital part of LA's cultural landscape. Whether producing and/or directing a timeless Broadway classic such as Annie, The Sound of Music; an Off-Broadway spoof of Busby Berkeley movie musicals like Dames at Sea; or a headlining cabaret concert engagement with such Broadway, television and film stars as Jersey Boys' Tony Award winner John Lloyd Young (right), Ramin Karimloo, Hal Linden, Faith Prince, Cortes Alexander, with Liza Minnelli and Alison Janney, David Burnham, Valerie Perri, Jason Graae, Ilene Graff, David Engel, Euan Morton, Lainie Kazan, Disney Academy composer Richard Sherman or Rachel York..., the combination of Sterling's production and publicity efforts register as critically acclaimed, award-winning contributions to the live arts scene in Southern California.
Since 2009, Mr. Sterling has served as Host and Co-Producer for Broadway World Television (BWW TV) creating TV content and Red Carpet Coverage for many of LA's most prestigious theatre events such as Kander & Ebb's Chicago the Musical directed by Brook Shields at the Hollywood Bowl in 2013. Meet Brook Shields (below with Michael Sterling) and the stars of Chicago (in a rehearsal setting just prior to the show's opening at the legendary LA landmark.
Chicago the Musical at the Hollywood Bowl Press Event
Chicago the Musical at the Hollywood Bowl Press Event from the Hollywood United Methodist Church. Show: July 26-28, 2013: Cast Samantha Barks, Stephen Moyer, Lucy Lawless, Ashlee Simpson...
Sterling continues to deliver a dazzling array of packages for innumerable Los Angeles hit shows the 2018-2019 Broadway U.S. National Tour of Hello Dolly starring Betty Buckley the Los Angeles Actors Fund Annual Tony Award Viewing Gala; the Hollywood Bowl's annual summer musicals; and select Broadway National Tours at Hollywood's Pantages Theatre and the Center Theatre Group's Ahmanson Theatre and Mark Taper Forum.
pre-Broadway musical Baby It's You at the Pasadena Playhouse; the annual and most influential Broadway musical theatre talent competition in the Western United States LA's Next Great Stage Star, the year-long run of the multi-award-winning jukebox musical Life Could be a Dream at Hollywood's Hudson Theatre; the U.S. National tour and Los Angeles premiere of Lincoln Center's 7-time, 2008 Tony Award-winning musical South Pacific at the Ahmanson Theatre; the London/Donmar Warehouse production of Jason Robert Brown's Parade at the prestigious Mark Taper Forum; the debut of Rent directed by Neil Patrick Harris at the historic Hollywood Bowl, as well as Mel Brooks'The Producers directed by Susan Stroman; Annie headlined by its original title star Andrea McArdle (as Miss Hannigan) for Musical Theatre West (MTW) at the Carpenter Center for the Performing Arts in Long Beach, CA... and MTW's 2012, 20th Southern California Anniversary of Sir Andrew Lloyd Webber's Sunset Blvd. starring an impressive cast led by Broadway's David Burnham, Valerie Perri and Norman Large.
On May 31, 2010, Sterling (along with then co-host and co-producer Paul Stroili) launched the premiere broadcast of State of the Aarts on the LA Talk Radio Network with Broadway icon Carol Lawrence (West Side Story) on board as its very first guest.
Broadway legend Carol Channing followed and since that time, the unique, cool, entertaining and slightly irreverent broadcast HAS garnered nearly 2 million live show downloads.
Nine years later (2019), Sterling and current co-producer and co-host Andrew David James continue with their weekly live broadcasts; while Sterling also continues to deliver packages for Broadway World TV with coverage including the annual Actors Fund Tony Awards Live Viewing Party at the Skirball Center in Los Angeles; the Tom Kitt musical Bring it On for the Center Theatre Group at the Ahmanson Theatre in Los Angeles; Cabrillo Music Theatre's Annie starring young Quinn Martin in the title role, and Sally Struthers as Miss Hannigan at the Thousand Oaks Civic Arts Plaza; Man of La Mancha starring Broadway's Davis Gaines, and have become the media of choice for celebrities walking the red carpet at high profile Los Angeles theatre events such as Viewing Party & Fundraising Gala in Los Angeles; world premieres such as I Only Have Eyes for You: The Life and Songs of Al Dubin; Dame Edna's Glorious Goodbye: The Final Farewell Tour at the Ahmanson Theatre; the Los Angeles premiere of Newsies at Hollywood's Pantages Theatre, Evita, Catch Me if You Can, Jekyll & Hyde Cathy Rigby is Peter Pan; A Donny and Marie Christmas at the Pantages; The Book of Mormon, Memphis, La Cage Aux Follies,, Twyla Tharp's Come Fly Away based on the music of Frank Sinatra for Broadway LA at Hollywood's Pantages Theatre, Lin Manuel Miranda's In the Heights and Hamilton, Stephen Sondheim's Follies at the Ahmanson Theatre, the world famous Hollywood Bowl and many more.
ANNIE the Musical at the Hollywood Bowl Press Event
Annie the Musical at the Hollywood Bowl Press Event from the Hollywood United Methodist Church. Show July 26-28, 2018 Cast Lea Solanga, Megan Hilty, Steven Weber, Roger Bart...